“Golden Chicken”

Client: Dália Foods Co.

Our longstanding client has been in partnership with us for over 25 years, and as their advertising strategies evolved, so did our collaboration. Through this evolution, a robust relationship founded on trust and loyalty emerged. We maintain a close connection with their Marketing Director, who engages us whenever the production department unveils a new product, seeking our expertise in developing visual concepts for video production and still photography prior to launch.

Following extensive research and competitive analysis, we determined that the most effective approach for showcasing the product was through a naturalistic lens. To achieve this, we crafted everyday scenarios of people cooking and sharing moments, thus forging a connection between their product and cherished memories from the past.

For the entirety of the video production and still photography campaign, we secured a single kitchen location. With a remarkable crew and an exceptional cast, the project unfolded seamlessly. The meticulous attention to set design, food styling, color temperature, and complementary wardrobe choices allowed us to capture the desired "home" ambiance. A touch of smoke, skillful lighting, and our vision came to life.